Campaigns & Discovery
Influencer campaigns that run themselves.You set the budget.
Infee Campaigns is an AI-driven influencer marketing tool for online stores. You set a budget and either write the guidelines or leave them to Infee. The AI then finds creators who fit your brand, scores and invites them, writes the content brief, checks every submitted video against it and tracks every post. It is a separate, paid product that works on a budget you set per campaign.
From budget to published posts in four steps
You set a budget
One number per campaign. That is the whole commitment.
You write the guidelines — or hand them over
Key messages, do’s and don’ts, hashtags, platforms and content types (reels, stories, posts, carousels, videos). Yours, or leave them to Infee.
The AI finds creators and writes the brief
Creators who fit your brand are found, scored 0–100 and invited. The brief is written in any language and you can edit every part of it.
The AI reviews every video and tracks every post
Each submitted video is checked against the brief, with optional auto-approval above a score you choose. Likes, comments, shares and views of every post are tracked.
What a campaign can be for
- Direct sales — pay creators a commission on what they sell, like on the marketplace.
- Product launches — get a new product in front of the right audiences at once.
- Brand awareness — reach, measured in the likes, comments and views of real posts.
- UGC collection — creators film raw content for your own ads and pages; you approve each video.
- Events — a burst of posts around a date that matters to you.
The AI content brief
Every campaign comes with a brief creators can actually film from. It covers the hook, a script, the call to action, a caption template, trending sounds, filming tips for lighting, location, movement and angles, and the tactics that make short videos travel — with a note on why.
You can edit any part by hand before it goes out.
How creators are paid in a campaign
- Commission
- A percentage of the sales a creator brings, tracked to the order.
- Fixed fee per post
- A set amount for each published post, paid out of your campaign budget.
- Fee per UGC video
- A set amount for each approved raw video, when the campaign collects UGC.
- Budget
- The total you set for the campaign. Payouts to creators go through Stripe.
Growth strategist
Not sure where to start? A short interview about your customers, best sellers and markets gives you a phased plan — for example: seed with nano creators and one hero product, keep the best performers, then scale into a new country — together with notes on your market and competitors.
Questions
What is an AI influencer campaign?
It is an influencer campaign where the manual work is done by AI: finding creators who fit your brand, writing the content brief, checking each submitted video against the brief and tracking the results of every post. On Infee you set the budget and approve what matters; the rest runs by itself.
How much does a campaign cost?
Campaigns & Discovery works on a budget you set for each campaign. The marketplace’s “€0 upfront” does not apply to campaigns.
Can I choose the creators myself?
Yes. The AI suggests creators with a match score from 0 to 100, and you can approve, reject or invite them, or add creators you found in the influencer database.
Which languages can the brief be written in?
The brief can be written in any language, and you can edit it before it goes out.
Do I have to approve every video?
Only if you want to. You can review each video yourself, or switch on auto-approval for videos whose score against the brief is above a threshold you set.
Can I use campaigns together with the affiliate marketplace?
Yes. Both run in the same store account. Many stores keep their products in the marketplace all year and run a campaign when they want a specific push — often with the creators who already sell best for them.
Related
Set a budget. Let the AI do the legwork.
Creators found, brief written, every video checked, every post tracked.